PSG sign two-year deal with fashion house Dior
Dior, a fashion house with more than 70 years of history and tradition has announced that it will be partnering up with Paris Saint-Germain (PSG), the French Ligue 1 football club. This agreement is for two years where Dior becomes an official partner of PSG in their quest to expand its business around the world while communicating on key international markets through various platforms such as social media campaigns.
Dior, one of France’s leading luxury brands since 1947 signed a deal yesterday at The City Football Academy in Manchester United’s home turf Old Trafford stadium after creating quite some waves during this summer transfer window by signing Neymar Jr who cost them €222 million from FC Barcelona which made him become not only his team but
The Paris Saint-Germain (PSG) soccer team signed a two-year sponsorship deal with French luxury fashion house Christian Dior.
The Paris Saint-German (PSG) football club has announced that it will partner up with the famous and leading French high end designer brand: Christian Dior, to be their main sponsor for at least 2 years starting from now on till 2020. This is going to benefit both parties as they are each gaining what the other one lacks in terms of marketing strategy or branding promotion through this new affiliation which became official today during an event held by PSGs president Nasser Al Khelaifi yesterday where he also expressed his delight over having reached such agreement especially since its not easy dealing with these big